In case when you want to use email for promotion of your campaign and want to track the leads from the same. You need to setup a “Reply To” email for promotional email and that “Reply To” email needs to be configured as tracking email address.
As soon as customer sends reply, the source of his enquiry will be tracked and lead is created and sent to concerned user.
To configure Tracking Email:
Click Add to add the tracking email.
Enter the following details.
Campaign tracking email address – Which should be configured as “Reply To” email address
Project – You can select project here which will be tracked against leads generated through this configuration
Publisher – Source to which this email address is assigned for tracking
Sub-campaign name – You can give a sub-campaign name to each configuration so that you can directly track the lead reports sub-campaign wise.
Note: You should give the sub-campaign name which will indicate the important information like source+Date etc. For example: TOI online-June. With this informative name, you will be able to track the leads for the sub-campaign with the correct info of the sub-campaign details.
Team – To which the generated leads from this configuration should be auto-assigned.
Sales – sales representatives to which generated leads should be routed. Once you select a team, users in that team will be auto-selected in this field. You can always change user-selection.
Associated Virtual Number – When user navigates to website from the promotional email, he will be able to view this associated virtual number on your website instead of default virtual number which will generate organic leads. As this associated virtual number is configured for tracking, the leads generated from this will be precisely tracked.
Associated Short Code – Associated short-code concept is similar to associated virtual number. User will be able to view the configured shortcode on your website instead of default short-code.
Note: To associate shortcode and virtual number, you need to configure them individually. Then only they will be listed in respective list of associated field.
Email Parser -It will basically act as a filter and segregate the lead flow according to the campaign. When you use mailer (for Ex. 99acres, makaan ) for promotional emails and get the leads through them. You will not get the direct emails from leads themselves. You will get the lead information from the mailer. Receiving the unique contact information (ie. email) of each user to generate lead is necessary in Sell.Do, which is performed by parser. Sell.Do has given pre-defined code of parsing of each mailer.
To remove any configured email, click Close option of the respective form.