This report represents data of reasons put by your team members while marking them as lost. These leads were previously prospect leads which shows that lead requirements were matching one of your properties, but due to some reason, it results in lead lost. This report will help you to analyze and measure key points which resulted in lead lost, using which you can take appropriate actions in order to reduce lead lost.

 You can further customize reports by filtering with date range and other options like stage, team, users, campaigns, sub-campaigns, publishers and projects, these filters help you further bifurcate this report as per your specification . You can export the report in statistical format and print the report in graphical format as it is.