These reports gives you analysis of all smaller to larger factors which affect campaign results. There reports shows the number of leads for each campaign depending upon different factors as follows

    1. Overlap : It indicates new and existing leads for each campaign.

    2. Publisher: It indicates number of leads differentiated by publisher for each campaign.

    3. Sub-campaign: It indicates number of leads differentiated by sub-campaign for each campaign.

    4. Medium: It indicates number leads differentiated by medium for each campaign.

    5. Medium Value: It indicates number leads differentiated by different medium values for each campaign.


      Following graph shows an example of overlap graph. You can select different factors from top links which will display respective graphs.



You can further customize reports by filtering with date and other options like campaign, sub-campaign, medium,publisher and date-range. You can also print and export report these reports.


To view detailed campaign report click on campaign bar in the graph. It is represented as shown in below image.



This report gives overall performance overview of campaign.

  • First pie-chart indicates sales wise distribution of leads in pre-sales.

  • Second pie-chart indicates sales wise distribution of leads in sales.

  • Third graph indicates lead response to campaign on daily basis.

  • Fourth pie-chart indicates project-wise distribution of leads for the campaign.

  • Last pie-chart indicates site-visits scheduled from this campaign for each project.