Nowadays, forms of marketing like email and SMS often play very prominent and significant roles in today's promotional campaigns.
This feature is cost efficient, result driven and helps you directly reach your customers through emails and SMS. It gives you the freedom to select which customers/leads you want to send email and SMS and track them.
Now you can directly use your lists from CRM and start your marketing targeting particular users, which in turn decreases investment on non-profitable marketing. It also allows you to track your campaign from CRM directly.
It also generates all the insightful reports with detailed analysis of marketing emails and SMS which can be accessed from Reports module