system primarily focuses on sales and marketing. ROI report is of prime importance when it comes to analysing marketing campaign success. Now system provides you automated ROI calculation and reports in order to save manual efforts in retrieving data and preparation of reports.

In order to setup ROI module for campaign, once you have created campaign, go for ROI configuration and update/add budget and expected CPL for every source in campaign.

Based on your ROI configuration and campaign success, reports will be generated.